Privacy Policy
Last updated: August 31, 2026
This Privacy Policy explains how Renta("Renta", "we", "us", or "our") collects, uses, and shares information when you visit www.tryrenta.com, sign up for Rent Alerts, create an account, tour or apply for an apartment through us, or communicate with us.
Renta is an apartment locating service for the Dallas-Fort Worth metroplex. Apartment locating is a licensed real estate brokerage activity in Texas. The short version of this policy: we collect what we need to match you with apartments and to pay you your move-in reward, we do not sell your personal information for money, and you can stop our texts at any time by replying STOP.
Information We Collect
Information you provide
- Contact details. Your name, email address, and mobile phone number.
- Account credentials. A password, which our authentication provider stores only as a secure hash. If you sign in with Google, Google shares your name and email address with us to create the account.
- Your apartment search. Move-in timing, number of bedrooms, budget, preferred areas, pets, and must-have amenities, plus the apartments you save, the notes you write, and the tours you plan.
- Leasing information. Where you toured, where you applied, the property that leased to you, and your move-in date, so that we can confirm and pay your move-in reward.
- Your communications. Messages you exchange with our team and with our text line, so we can pick up where you left off.
- Consent records. A record of the permissions you gave us, including your agreement to receive calls, texts, and emails, and when you gave it.
Information collected automatically
- Device and usage data. IP address, browser and device type, pages viewed, time on the site, referring pages, and the general location inferred from your IP address.
- Product events. Actions such as completing the quiz, saving a deal, or requesting a tour.
- Local storage. We keep your quiz progress and your preferences on your own device so that you can resume where you stopped.
How We Use Information
- To match you with apartments and to rank deals by their real effective rent.
- To send the Rent Alerts you signed up for, by text and by email.
- To arrange tours and to help you through the application and lease process.
- To administer the move-in reward, including registering Renta as your referral source with the property and confirming your lease and move-in.
- To answer your questions and provide customer support.
- To operate, secure, and improve the site and our service.
- For marketing, including telling you about new move-in specials and reminding people who started a search but did not finish it.
- To meet our legal, regulatory, and record-keeping obligations.
The Rent Alerts Text Message Program
If you give consent when you sign up, Renta sends recurring automated marketing and apartment deal alert text messages to the mobile number you provide. Consent to receive these messages is not a condition of any purchase or of using Renta. Message frequency varies. Message and data rates may apply. Reply STOP to any message to opt out, or HELP for help. Opting out of marketing texts does not close your account, and we will still send you service messages about a tour or a reward you have in progress.
How We Share Information
We share personal information with the following categories of third parties, for the purposes described:
- Apartment communities and their leasing agents. When you ask us to book a tour or to submit an application, we pass your details to the property so that it knows you are coming and so that Renta is registered as your referral source. That registration is what funds your move-in reward.
- Service providers who run the platform for us. Website and database hosting, authentication, our customer relationship and messaging systems, text and email delivery, and product analytics. Each of them may process your information only to provide its service to us.
- Professional advisors. Accountants, auditors, and lawyers, where they need the information in order to advise us.
- Legal and safety. Where the law requires it, or to establish or defend legal claims, or to protect the rights and safety of our users, the public, or Renta.
- A business transfer. If Renta is involved in a merger, an acquisition, a financing, or a sale of assets, your information may transfer as part of that transaction.
Cookies and Similar Technologies
We use cookies, local storage, and similar technologies to keep the site working, to remember your progress in the quiz and the deals you save, to measure how the site is used, and to support the marketing described above. Most browsers let you block or delete cookies in their settings. Blocking some cookies may limit features such as resuming a saved search.
Do Not Sell or Share My Personal Information
We do not sell your personal information for money. Some of the advertising and analytics activity described above may still be treated as a "sale" of personal data or as "targeted advertising" under Texas and other state privacy laws. You have the right to opt out of that at any time.
To opt out, contact us using the details at the end of this policy with the subject line "Do Not Sell or Share", and tell us the email address or phone number you want opted out. We also honor browser opt-out preference signals, including Global Privacy Control, to the extent that applicable law requires.
Your Privacy Rights
Texas residents have rights under the Texas Data Privacy and Security Act, and residents of other states may have similar rights. Depending on where you live, you may have the right to:
- Confirm whether we are processing your personal data, and access that data.
- Correct inaccuracies in your personal data.
- Delete personal data that we hold about you.
- Obtain a copy of your personal data in a portable and, where technically feasible, readily usable format.
- Opt out of targeted advertising, of the sale of personal data, and of profiling used to make decisions that produce a legal or similarly significant effect, which includes decisions about housing.
- Not be discriminated against for exercising any of these rights.
To exercise a right, contact us using the details at the end of this policy. We will verify your request against the contact information in your account records, and we will respond within the time that the law requires. You may use an authorized agent to make a request on your behalf, and we may ask that agent to prove that they are authorized.
How to appeal
If we decline to act on your request, we will tell you why. You may appeal that decision by replying to us and asking for an appeal. We will review it and give you a written explanation of the result. If we deny your appeal, we will give you a way to submit a complaint to the Texas Attorney General.
Data Retention
We keep personal information for as long as we need it for the purposes described in this policy, which includes running your search, paying and documenting a move-in reward, and meeting our legal, tax, and real estate record-keeping obligations. When we no longer need it, we delete it or de-identify it.
Security
We use commercially reasonable safeguards to protect your information. Connections to the site are encrypted, passwords are stored only as hashes, and access to production data is restricted. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please use a unique password for your account.
Children
Renta is for renters who are 18 or older. The site is not directed to children, and we do not knowingly collect personal information from anyone under 18. If you believe that a child has given us personal information, contact us and we will delete it.
Changes to This Policy
We may update this policy from time to time. The date at the top of this page shows when it was last revised, and material changes will be posted on this page.
Contact Us
Renta
Serving the Dallas-Fort Worth metroplex.
Email: hello@tryrenta.com
You can reach us at any time through the contact form at www.tryrenta.com, and we answer privacy and reward questions there. If you are already receiving our texts, you can reply to any message.
See also our Terms and Conditions and our TREC Disclosures.